In a world
filled with cruelty, climate change, wars
and all-around bad
news, it’s no wonder people
turn to wine for just a little more positivity. One wine brand takes it a few steps further.
Barefoot Wines.
Barefoot Wines believes
that creating massive
positive change starts
with little acts of kindness.
Just a little kind word here, a kind deed there, all build up to snowball
and create the kind of world we would all
be happy to live in.
This is why on August 29, 2019, Barefoot Wines launches
The Barefoot ARK, a kindness movement at changing things for the better,
one small step at a time. ARK stands for Acts of Random Kindness
– easy, little deeds that make the world just a little
better for everyone.
Kicking off with a press launch at Gourmet Gypsy
Art Café in Quezon City, Metro Manila, Philippines, The Barefoot Ark unveiled its advocacy video,
mission and vision.
Through the Barefoot
ARK page on Facebook and Instagram, followers
and volunteers are encouraged to do, post and share acts of random
kindness. While deeds help brighten one person, creature or community’s life, posting and sharing these deeds help make social
media a better place for the rest of
us—brightening our feeds,
encouraging others to do the same, and helping people
know that despite
the darkness, there are glimmers of light created
by kind people everywhere.
Aside from just the page and the social media movement
calling for acts of kindness, Barefoot encourages and motivates through
its monthly search
for ARK of the Month where acts of random kindness posted on social media may be nominated
to win prizes care of the company.
Barefoot Wines is a specialty
wine brand from California known for its distinctly fun personality, and as
the brand pioneered worthy-cause marketing, supporting people and causes such as the environment,
education and community building. Brought to the Philippines by Emperador Distillers, Inc. and exclusively
distributed by S&R Membership
Shopping, Barefoot Wines brings with it its tradition of worthy causes,
beginning with the ARK movement.
To find out more about Barefoot
Wines, like and follow Barefoot
Wines Philippines/@barefootwinesph on Facebook, Twitter and Instagram.
A Wine Launch of a Different Kind
Barefoot Wines presents The Barefoot ARK kickoff, a press launch held at Gourmet Gypsy Art Café at 3:00 pm, August
29, 2019.
A social media movement advocating kindness and positive
change, The Barefoot ARK (ACTS OF
RANDOM KINDNESS) is envisioned to promote, encourage
and motivate people
to perform small acts of kindness wherever they are, and post
and share when they find people doing deeds of kindness on its Barefoot ARK
social media pages.
Aside from just the page and the social media movement calling
for acts of kindness, Barefoot
encourag- es and motivates through its monthly search for ARK of the
Month where acts of random kindness posted on social
media may be nominated to win prizes
care of the company.
Barefoot Wines is a specialty
wine brand from California known
for its distinctly fun personality, and for pioneering worthy-cause marketing. Using its values and advocacies to create America’s Most Beloved No.1 wine brand. Brought to the Philippines
by Emperador Distillers, Inc. and exclusively distributed by S&R Membership Shopping,
Barefoot Wines brings with it its tradition
of worthy causes,
beginning with the ARK movement.
To find out more about Barefoot
Wines, like and follow Barefoot
Wines Philippines/@barefootwinesph on Facebook, Twitter and Instagram.
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